About us
Maxine, Strategic Lead
Exceptional perfume and beauty brands are built on creative vision and emotion. Sustainable growth in Europe’s premium retail landscape also requires commercial clarity, the right partnerships and disciplined execution.
SCNT was founded to bridge this gap. We work with selected niche perfume and luxury beauty brands to develop strategic initiatives, build premium retail partnerships and create relevant brand experiences across DACH and Spain - from strategic direction through implementation.
About the Team
Maxine, Founder & Strategic Lead
Maxine combines experience in international transformation projects, strategic project management and business development with a first-hand understanding of the niche fragrance and luxury beauty market.
She leads SCNT’s strategic, commercial and partnership work, translating complex opportunities into clear priorities, executable plans and coordinated implementation.
Her background includes project leadership in international corporate environments, commercial development and C-level stakeholder management. She holds a B.Sc. in Business Administration.
Sabrina, Operations Lead & Project Coordination [Linkedin]
Sabrina supports selected SCNT engagements in planning, coordination and operational execution.
With a background in engineering and business administration, as well as an MBA, she brings additional structure and operational expertise to complex projects.
Expertise
Strategic Project Leadership
Market Entry & Commercial Structuring
Retail & Business Development
Creator Partnership Management
Premium Brand Experiences
DACH & Spain Market Development
Qualifications
LVMH – Creation & Branding I Operations & Supply
PRINCE2® Project Management
Scrum & SAFe® Agilist
Industry Perspective
Alongside her work with SCNT, Maxine has built an established presence within the niche perfume community as a creator.
This first-hand perspective provides valuable insight into consumer behaviour, creator partnerships and the dynamics of the luxury fragrance market - complementing SCNT’s strategic and commercial work.
Instagram: @essencemarbella
How SCNT works
Understand
We begin by understanding your brand, commercial objectives and current challenges.
Define
We identify relevant opportunities and establish clear strategic priorities.
Develop
We create tailored concepts, commercial strategies and implementation plans.
Execute
We lead and coordinate selected implementation phases to move the project towards measurable progress.
Let's discuss your next project
Whether you are entering a new market, developing premium retail partnerships or pursuing a new strategic opportunity, SCNT provides focused support from direction through implementation.