About

Maxine, Strategic Lead

Why SCNT

Luxury perfume brands often face exciting growth opportunities, but limited internal resources to develop and implement them.

Whether entering a new market, building retail partnerships, launching creator initiatives or creating premium brand experiences, successful execution requires more than ideas alone.

SCNT was founded to bridge the gap between strategy and implementation by combining structured project management, commercial development and a deep understanding of the luxury fragrance industry.

What SCNT stands for

  • Strategic Thinking

Every project starts with clarity, structure and realistic objectives.

  • Selective Growth

Growth should strengthen a brand's positioning but never dilute it.

  • Structured Execution

Projects succeed through planning, coordination and consistent execution.

  • Long-Term Partnerships

Building trusted relationships that create sustainable business value.

About the Team

Maxine, Founder & Strategic Lead

SCNT was founded by Maxine, combining experience in strategic project management, business development and the luxury fragrance industry.

With a background in international transformation projects and commercial development, Maxine works closely with niche and luxury perfume brands to develop strategic initiatives, build commercial partnerships and bring complex projects into structured execution.

Sabrina, Operations Lead & Project Coordination [Linkedin]

Sabrina supports SCNT in operational and project-related cases. With a background in engineering, business administration and structured project execution, she brings a strong perspective on planning, coordination and implementation.

She holds a degree in Engineering and an MBA. Her experience focuses on project steering, planning and operational implementation.

Together, Maxine and Sabrina combine creative thinking, professional structure and strategic expertise to translate complex ideas into clear concepts, realistic plans and executable steps.

Rather than acting as a traditional agency, SCNT operates as a strategic partner, combining analytical thinking with hands-on implementation and long-term collaboration.

Expertise

  • Strategic Project Management

  • Business Development

  • Commercial & Market Development

  • Sales Representation

  • Luxury & Niche Perfume Industry

  • Perfume Community & Creator Ecosystem

Qualifications

  • LVMH – Creation & Branding

  • PRINCE2® Project Management

  • Scrum

  • SAFe® Agilist

  • SAP Sourcing & Procurement

  • Business & Transformation Project Management

Industry Perspective

In addition to SCNT, Maxine has built an established presence within the niche perfume community as a creator. This first-hand industry perspective provides valuable insight into creator partnerships, consumer behaviour and the dynamics of the luxury perfume market, complementing SCNT's strategic and commercial work.
[Instagram: @essencemarbella ]

How SCNT works

Every collaboration follows a structured and tailored approach:

  • Understand:
    Understanding the brand, its objectives and current challenges.

  • Define:
    Identifying opportunities and establishing clear project priorities.

  • Develop:
    Creating structured concepts, commercial strategies and implementation plans.

  • Execute:
    Supporting selected implementation phases and driving projects towards measurable progress.

Let's discuss your next project

Whether you are entering a new market, strengthening commercial partnerships or developing a new strategic initiative, SCNT provides structured support from concept to implementation.

Let´s discuss your project!